METHOD BEFORE GADGETUse a small, complementary set of qualitative and quantitative techniques. Each must produce evidence that can be presented, analysed and linked directly to the fieldwork question.
Environmental quality survey
Measures: A scored judgement of litter, noise, congestion, vegetation, beach condition or built quality.
Improve reliability: Define every score before fieldwork, use the same scale at every site and have more than one observer score a trial location.
Produces: Ordinal scores, annotated photographs and field notes
Pedestrian or traffic count
Measures: The intensity and rhythm of movement through a place.
Improve reliability: Use the same counting interval, categories and position; repeat at comparable times and record unusual conditions.
Produces: Frequency totals, proportional symbols and flow maps
Questionnaire
Measures: People's behaviour, perceptions, origins and views of tourism impacts.
Improve reliability: Avoid leading or double questions, offer balanced choices, pilot first and use an ethical sampling plan.
Produces: Categorical, ranked and short qualitative responses
Land-use or service mapping
Measures: The spatial pattern of accommodation, food, transport, recreation and other functions.
Improve reliability: Create mutually exclusive categories, agree boundary rules and record the survey date because land use changes.
Produces: Base maps, choropleths, located symbols and transects
Beach profile or physical measurement
Measures: Changes in width, slope, sediment or another physical characteristic.
Improve reliability: Calibrate equipment, repeat measurements, use a consistent line and note tide, weather and recent management.
Produces: Continuous measurements, profiles, scattergraphs and statistics
Systematic photography
Measures: Visible conditions and contrasts that support, challenge or explain numerical findings.
Improve reliability: Photograph from a fixed direction and height, log location and time, and use an agreed shot list rather than selecting only dramatic scenes.
Produces: Numbered, located and purposefully annotated photographs